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With The Help of a Former Rival, Gymboree Is Relaunching

Gymboree is making a comeback, with the assistance of its rival.

The Children’s Place is, the largest children’s specialty apparel retailer in the North America region, is planning for relaunching Gymboree online in the early 2020 year with an “enhanced website,” including shop-in-shop places in other 200 Children’s Place stores.

“We’ve embarked upon an exciting journey to bring this iconic brand back to the loyal Gymboree customers, who proceed to voice an unrivaled passion and affinity for it,” mentioned Jane Elfers, president, and CEO of The Children’s Place.

Based on court documents, In March, The Children’s Place acquired the rights to each Crazy 8 and Gymboree for $76 million.

The upgraded website will involve access to every Gymboree collection, in sizes 12M – 8T, a shared online basket to the streamline checkout and shipping, and a new loyalty program. A mobile app can be introduced, as well.

The loyalty program will provide a reward to customers for every purchase, and members will receive particular offers for their children’s birthdays, exclusive access to bonus events, and opportunities to earn additional points, the company stated.

When the new site is online, In-store merchandise will be added, the company mentioned. Gymboree’s bankruptcy filing, in January, was the second in less than two years.

The Children’s Place ended the first three months of 2019 with 971 stores, a decrease of 3.2 % from a year ago. Since the 2013 year, the company has closed 213 stores based on company data.

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